![]() ![]() Higher shelf space is for smaller, more expensive products, with retailers regularly placing their own brand products up here, too. If you wish to boost sales then this is where you should aim, but you can go outside of this area if you understand your niche. The diamond area sits between these two levels. Through their observations, they found that grab level – the middle area of the shelf – was where most consumers picked their products. ![]() In fact, when shopping, our gaze falls 15-30 degrees below this point.Įven with this knowledge, research from Nielsen has suggested that eye level is not the natural buy level. However, unlike the name suggests, true eye level isn’t actually in line with your eyes. When building your planogram, common sense tells you that the best place to put your product is at eye level – consumers buy what they can see. ![]()
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